Zahra Atf presents Evaluating the Trustworthiness of User-Generated Content on Social Media at ISTAS2024

On Friday the 20th of September, Zahra Atf presented research entitled Evaluating the Trustworthiness of User-Generated Content on Social Media at the IEEE International Symposium on Technology and Society (ISTAS 2024). The theme of this years ISTAS was on the Social Implications of Artificial Intelligence (AI), Zahra’s work, co-authored by Peter and Nathan, examines the psychological and content-based factors that affect the trustworthiness of UGC on a food brand’s Instagram page, based on data analysis spanning seven years.